Join us this Fall at Utah Valley University to explore social and digital media through a rhetorical lens -- and learn how to achieve your purpose and reach your specific audience. Nov 7 - Day 4 We'll provide strategies for clarifying your purpose, choosing an appropriate medium, appealing to your audience, understanding cultural and political contexts, and authoring and branding digital content. We'll work together to help you generate ideas on how to use digital publishing in your business or organization, and you'll leave with a template to develop your own digital content strategy.